Most professionals have heard about LinkedIn, a virtual networking platform which launched in 2003 and boasts more than 400 million members worldwide. At first glance, the STEM Premier concept closely resembles LinkedIn’s. Users create a profile for themselves and upload relevant academic and professional information with the goal of increasing their networks and maximizing opportunities.
However, that’s where the resemblance ends. Here are three ways that STEM Premier provides enhanced connections for its users over LinkedIn.
1. The LinkedIn brand has limited awareness among younger audiences. According to the Pew Research Center, LinkedIn is the only major social media platform in which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds. STEM Premier is specifically designed to engage this younger demographic, especially high school and college-aged individuals.
2. It’s about the future. Unlike LinkedIn, which is open to professionals of all ages, industries, and experience levels, STEM Premier is creating possibilities for the future of the world’s STEM talent; our students. By utilizing STEM Premier, businesses and educational institutions can more easily find the talent today who will be their students and professionals tomorrow.
3. STEM Premier is a STEM Pipeline. While LinkedIn’s platform can help a recruiter find talent, STEM Premier takes these connections a step further. Colleges, universities, and businesses can use STEM Premier to connect with students and seamlessly provide scholarships, internships, job opportunities, and even application forms. In other words, STEM Premier isn’t ad hoc networking; it’s an ongoing academic and professional relationship.