Learning from the Pros: Getting Social

When it comes to recruiting, collegiate coaches are constantly on the lookout for anything that can help them gain an edge over rivals and competitors.

With the NCAA keeping a close eye on phone calls, text messaging, and in-person visits, it should come as no surprise that programs across the country have taken to the internet to connect with recruits where they are: social media.

What is interesting about the NCAA’s regulation of social media communication is that, instead of tightening down on it - such as it’s done with texting - it has actually given coaches more freedom on the web. Prior to August 2016, coaches were allowed to private message recruits, but could not “publicize” their recruitment by “liking” or sharing a recruit’s posts. They are now allowed to do so.

Here’s the important part: The NCAA officially explained this rule change as being due to the impossible nature of constantly monitoring thousands of social media profiles. However, many believe it was mostly due in part to the fact that social media is by far the preferred medium of communication of high school athletes nowadays.

What makes STEM Premier a powerful tool is that combines the power of a social media platform and professional networking programs into one package. Organizational users can directly connect with prospective students and employees, providing the genuine sense that their talents are being recognized and pursued. This is a far cry from simply making students aware of an organization's opportunities through traditional methods such as job postings and billboards. 

Why does this matter? Because coaches know that if you want to land a recruit, you have to make them feel comfortable with your school. If one program is sending a recruit letters in the mail, while another is actively communicating with them online - where they post, tweet, like, share, and hashtag with their friends - guess which one has the advantage?

Your organization’s recruiting strategy should be no different. Times are changing, and the schools and businesses which simply rely on the “old-school” methods of college and jobs fairs and snail mail to attract talent are going to fall behind.

With STEM Premier,  not only can schools and businesses showcase their programs and opportunities for free via their STEM Premier profile, they can also directly link their profile from more "social" platforms, such as Facebook, Twitter, YouTube, Instagram, and Google+. 

With nearly a quarter-million students on STEM Premier, organizations can take a page out of Nick Saban’s playbook and build relationships with these students where they are.